The new logo with four segments depicting the elements of wellbeing of life remain in triangulated form but with an introduction of colour. Orange representing new beginnings, new horizons, enthusiasm, determination, stimulation, encouragement and happiness. Blue is retained to signify the existing characteristics of LEADS as an organisation of depth, stability, trust, loyalty, calm and caring. The transparent cross is retained and simply denotes our faith based identity and motivation of our service as well as purity and transparency. This does not imply in any way an exclusivity but an inclusive approach to all classes, ethnicities and faiths. The name of LEADS has been changed to simple, yet modern fonts used in lower case to reflect flexibility, agility, adaptability and simplicity.
The new tagline “Every step counts”, communicates the sense that every little counts. It maintains the simplicity of the organisation and values the smallest of its efforts or those that are made on its behalf or together with LEADS. Nothing is too small. Every step LEADS takes in a community or in the life of a child counts. Every step a supporter or partner takes in volunteerism, in contributing to LEADS counts. Every step the child takes, or the community takes towards a specific goal counts. Each of these steps continue to fulfil the long term value proposition that in touching lives, transforming communities, LEADS takes steps to nation building.